Accredited Practising Dietitians (APDs) are university-qualified experts in nutrition and dietetics. They have the skills and training to provide food and nutrition advice. Having an accredited dietitian analyse you menu will have many benefits for your business.
Consumers are increasingly concerned with where their food comes from and with healthy eating. Having a nutrition expert, an Accredited Dietitian, approve meal options gives customers’ confidence. Knowing healthier options are available for selection will encourage business.
Many food outlets claim to be healthy. But on what grounds? How can a customer be sure? The need for healthier choices in food outlets is increasing, and with a dietitian supporting your menu and working closely with you chef, customers can now have confidence they are able to select a healthy choice from you menu.
Results of an independent survey revealed 94% of people would rather eat at a restaurant with dietitian accredited healthy meals. 75% of people were confused about making healthy choices when eating out either occasionally, often or all the time. The biggest barrier to healthy eating was the availability of healthy choices. The price of healthy meals, not knowing which are the healthy choices and inadequate information provided on the menu were other major barriers.
Healthy Menus can benefit a range of outlets. Australians were asked to express where they wanted to see accredited healthy choices. Here’s what they said
| Takeaway chains and franchises for burgers | 88% |
| Takeaway chains and franchises for chicken | 91% |
| Takeaway chains and franchises for pizza | 88% |
| Takeaway chains and franchises for pies | 81% |
| Takeaway chains and franchises for sandwiches | 90% |
| Takeaway chains and franchises for souvlaki/kebabs | 83% |
| Clubs and pub bistros | 83% |
| Hotels / Motels / B&Bs | 87% |
| En-route travel, such as when on train, plane, or ship | 81% |
| Worksite canteens and cafeterias | 89% |
| Locally owned and operated restaurants and cafes | 90% |
| Leisure venues like theme parks and fun parks | 82% |
| Sporting venues like at the football, cricket, or tennis | 80% |
![C:\Users\nicolej\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\04ZCEYZS\MPj04304690000[1].jpg](images/APD2.jpg)
An accredited healthy menu is something to talk about. The marketing of our brand will increase customer awareness. As a business with an accredited healthy menu, you will benefit from an online listing/advert which customers will have access to on our website. By promoting the approval of your dishes by an Accredited Dietitian, this creates a positive association with your meals and your customers health which they can trust.
As an accredited business offering healthy choices, you will be assisting to work toward combating Australia’s epidemic of lifestyle diseases. Social responsibility and ethical business practices are looked upon highly by customers. It is an opportunity for you to have a positive differentiation in the market place against your competitors.
![C:\Users\nicolej\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\04ZCEYZS\MPj04432240000[1].jpg](images/APD4.jpg)
Healthier menu options means healthier meals provided to staff. It is well documented that healthy workers are more productive than unhealthy employees. Offering these healthier meals for staff will help to improve the productivity of your business.
